Patient Perspective

Ms. Blanco was born in New Orleans, LA to Colombian parents and is fully bilingual and bicultural. She received her undergraduate degree at Louisiana State University (LSU) and is a graduate of Thunderbird – the American Graduate School of International Management. She began her career in Research and has accumulated a wealth of knowledge regarding the importance of consumer insights and their implications for marketing and advertising. Ms. Blanco considers herself more an Account Planner than simply an Account Manager or Research Manager. Currently she works as a consultant on a freelance basis. Ms. Blanco is President of Sofia's Hope, which she founded in honor of her eldest daughter, Sofia. She is dedicated to the foundation and making a difference in the world of pediatric cancer. However, Ms. Blanco has always considered her most important role to be that of the mother to both her girls. She lives in South Florida with her husband, Carlos, and daughter, Gabriela.