Facilitating the sharing and discussion of different ideas and approaches in medicine is the cornerstone of what we do. To that end, our online community offers medical professionals around the world the chance to interact and connect with one another. In providing this service, we are committed to being transparent about the data we collect about you, how it is used, and with whom it is shared.
We are a social network and online platform for medical professionals and organisations. People use our Services to connect with others and to share and view content.
For the purposes of any data you provide, or that is collected by us for or in connection with the Services, Reachora Limited will be the controller of your data.
Data we collect
Data you provide to us: In using the Services, there are a number of ways in which you may provide us with your data. These include:
- the data you provide when you register for an account with us. This may include your name, email address, mobile number, a password, medical speciality, hospital, and years of practice;
- information that you add to your profile, which may include your education history, medical speciality, hospital, years of practice, city or area, photo, a list of your publications, meetings you are attending, and a personal bio. Any information you include on your profile, you do so at your discretion. We recommend that you do not add any information to your profile that you are not comfortable with being publicly available;
- payment and billing information when you purchase Paid-for Content; and
- information that you share or upload using our Services, such as when you share content, make comments, or automatically link your account with Twitter, which will mean that Twitter posts get cc’d into our network feed.
Any data that you provide must comply with the Community Guidelines.
Data others provide about you: In having an open system for communication, it is possible that others may also share content using the Services that includes data about you (e.g. through academic papers, posts, comments, or video content).
Data from your use of the Services: We keep a log of when you visit or use our Services, including when you view or click on content or ads (on or off our website), when you share content, what sites you visit after you leave our Services, and any other data that your device may send to us based on your phone settings (e.g. location data). To link you with this log of activity, we use your log-in information, cookies, device information, and IP address.
Data from your organisation: If you are acting as an administrator of an organisation’s page on our website, your organisation may provide us with data about you, including your contact details and your credentials/permissions as an administrator. If you have any objections to this, you can talk to your organisation or to us directly by email@example.com.
Data from other websites and services: We receive information about your visits and interactions with other websites that include our ads, cookies (or similar technologies), or any plug-ins provided by us.
How we use your data
How we use your data will depend on a number of factors. These include, how the data was collected, who provided the data, which Services you use, how you use those Services, and any choices you have made about your data (either in the settings area of your account or where you have notified us).
To provide the Services to you: We use your data to provide the Services to you so that:
- others can find your profile, see the information that you have made public, and provide you with content;
- you can share your views and content in the form of posts and comments;
- you may receive and participate in Paid-for Content; and
- the Services may be personalised for you (e.g. so that you see content that may be interest to you).
To keep in touch with you: We may contact you via email, mobile phone, the Services (e.g. notices), or by other means in order to send you messages about Service availability, security issues, or similar service issues. Please be aware that, whilst you cannot opt out of receiving service messages or legal notices from us, we will not provide you with direct marketing or information about relevant events (from us or any third parties) unless you have specifically given us your consent for such.
Advertising: We will show you (and measure the performance of) ads, directly or through our advertising partners. Where we do so, we use the following data to tailor the ads that you see to ones that what we think are more relevant to you:
- data from various technologies on and off our Services (e.g. cookies, pixels, tags, and device identifiers);
- information that you provide to us (such as that described in section 2 above);
- data from your use of our Services (such as that described in section 2 above);
- information from advertising partners and publishers; and
- other information described in section 2 above.
If you click on any of these ads, the fact that you have clicked on it (along with technical information, such as an IP address, identifying you as having clicked on it) will be viewable to us. We will never share your name or any other personal identifiers with any advertisers or third parties.
You may, at any time, opt-out of receiving tailored ads or from our use of certain categories of data to show you these tailored ads. You can do this under the settings area of your account.
Promoted content: From time to time, publishers may want their content or events to be seen by specific users of the Services. For example, where they believe that their content is relevant for users in a certain location, with certain expertise, or in a certain practice area. In addition to showing you tailored ads using the data mentioned above, we may also show you specific content or event details on the Services (e.g. in your feed) that publishers have asked us to promote.
Developing our Services: We use your data, including any feedback that you provide to us, surveys that you voluntarily complete, and data about your engagement with certain content using the Services, to develop our Services in order to encourage better future engagement and to provide you with a better experience going forward.
Providing support: We use your data (including content shared and comments posted) to investigate, respond to and resolve complaints from users or publishers and for Service issues.
Providing insights to others: We may use your data to produce and share insights, where these insights do not identify you. For example, we may use your data to generate demographic and content engagement statistics for publishers and advertisers based on your and other users’ views, follows, re-posts, general locations, areas of practice, other interests etc.
How we share your data
Through our Services: The information that you include on your profile is visible to all other users of the Services as well as publishers. Additionally, when you post a comment or share any content using the Services (e.g. on your own page or on another’s page), this can be publicly viewed by all other users and publishers and may be copied or reshared elsewhere.
Third Party Event Sponsors: When you register for a live third party event (such as conferences, webinars or live cases), we will share the information you provide, such as your name, institution name and email address with the third party sponsoring or hosting the event. They may use this data to contact you with information relevant to the event. If you do not wish for your personal information to be shared in this way then you can choose not to register for the live event.
With regulators or where required by law: In some circumstances, we may be legally required to use or disclose information about you. Examples of when this might be necessary include, to:
- comply with a regulator’s investigation, or to prevent or act in respect of suspected or actual illegal activities taking place via the Services;
- investigate and defend ourselves against third-party claims or allegations; and
- protect the security and integrity of the Services, including the protection of rights of other users and publishers.
Where we need to use your personal data for one of the reasons listed above, we will attempt to notify you of such, unless prohibited by law or court order or in case of emergency.
In the spirit of providing an enjoyable user experience, we have tried to make it as easy as possible for you to manage how your data is collected, shared, and used whilst you use the Services. You can correct and update data in your profile at any time, control the visibility of your posts and comments, and, in the ‘settings’ area of your account, you can control who you see advertising from (i.e. tailored ads) and how we communicate with you.
In addition to these controls, you also have a number of rights under data protection laws. In particular, you may:
- request that your data be deleted if it is no longer necessary to provide the Services to you;
- change or correct your data either through your account or by asking us to change, update, or correct data we hold if it is inaccurate;
- object to, or limit or restrict our use of your data if we have no legal right to keep using it, or if your data is inaccurate or unlawfully held;
- request access to or transfer of your data by means of a copy of all, or specified, data provided in a machine-readable form (e.g. pdf, word, excel etc.).
Data retention and account deletion
Data retention: As a general rule, we retain your data as long as you keep an account open with us or as long as we require to provide you with the Services. This is subject to your exercise of rights (set out in section 5 above) and any data that might be retained after closure of your account, as detailed below.
Account closure: If your account with us is closed for any reason, your personal data will normally stop being visible to others on our Services within 24 hours. We will hold any data and content that you previously provided to us for a period of 90 days following closure of your account. This is to allow you sufficient opportunity to (a) request that your account be re-activated if you change your mind, and (b) request copies of your data before it is permanently deleted.
You should note that, where you have shared information with others using the Services (e.g. comments, posts, etc.) this will remain visible after your close your account and we have no control over data that other users or publishers may have copied out of the Services.
Other important information
Security: We implement industry standard security safeguards designed to protect your data. However, we cannot guarantee the security of any information that you provide when using the Services. In the rare event of any reportable data breach, we will notify you as soon as possible.
Cross-border transfers of data: We process and store data inside the European Union and the United Kingdom and we rely on legally provided mechanisms to lawfully transfer data across borders.
Where we rely on your consent to process your data (such as for direct marketing) you have the right to withdraw or decline your consent at any time. Where we rely on legitimate interests, you have the right to object to those legitimate interests. If you have any questions around what basis we are processing any of your data, please contact us at firstname.lastname@example.org.
Our EU Representative: If you are based in the EU or EEA, we have appointed a representative based in the EU for you to contact with any issues or queries you may have relating to our processing of your Personal Data. Our EU representative is Mike Morrisey who can be contacted directly by emailing him at EURep@reachora.com.
What are cookies?
Cookies: A cookie is a small file placed onto your device that stores information about your activity through a web browser. When you visit our site or access our Services, you may receive cookies from us or from third parties such as publishers, advertising partners, or other service providers. We, and these third parties, may also place cookies on other websites that display ads or that host any of our plugins. We make use of two different kinds of cookies: “persistent cookies” and “session cookies”.
As the name suggests, persistent cookies last beyond just one visit to our website. They are generally used to recognise you as an existing user of the Services (e.g. so you don’t have to log in every time you visit our site). Persistent cookies stay in your browser until you erase them and they can be read by us or third-party websites.
Session cookies, on the other hand, only last as long as each visit to our website or your browser session. These will be erased when you close your browser.
Pixels: A pixel is a tiny piece of code within a webpage that allows us to gather information about your visit to that specific page. For example, it might allow us to see how you interacted with content accessed using the Services, what ads you clicked on etc. This information may be used to enable us and third parties to place cookies on your browser.
Local storage: This is technology that enables a website to store information directly on your device’s hard drive. For example, this may be used to remember any preferences you have previously expressed in using the Services, and to speed up the functionality of the Services.
We may place cookies on your device and receive information captured by those cookies when you use or access the Services, visit our website, or when you visit or access websites or apps provided by other companies that use or incorporate the Services.
Your account settings: We provide tools in your account settings area that allow you to reject / turn off the use of certain non-essential cookies (such as those used for analytics and research, or to show you tailored ads).
Browser settings: Your web browser or device may offer settings that allow you to choose whether cookies are permitted. It may also offer you the chance to review and erase cookies (including cookies you receive from your use of the Services). For more information about what cookie controls your browser or device offers, please visit the relevant section of your browser’s or device’s settings.
Other important information
General information about cookies: If you would like to learn more about cookies, how they work, and how they are used in advertising, we recommend the following websites: Learn about Cookies and European Interactive Digital Advertising Alliance.